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Effective Sales Web Pages

Web pages primarily intended to help Sales Teams obtain completed sales, revenue, follow-on orders and services need different things from those seen in usual business pages.

Consider that you could be an executive in a company [you are roll playing here, to see what your prospects and customers see] that needs something from your company [the one you are in now as a Sales Team member]. A Sales Team [your own selling company] has offered something that seems to fit the bill. As an executive in the buying company, you are now checking out the Sales Team’s offering. Along the way, you visit their web site, but you find it unable to answer your needs. You won’t be buying from them.

Instead, you found another site that is friendlier for you. You will be buying from them.

The differences between these sites are striking and remarkable, from the perspective of completing a sale and getting revenue.

The site that loses the sale has these problems:

1. Lengthy text, that forces buyers to plow through reams of unimportant descriptions to find just the few things they really need.
2. Colors and typefaces that impede concise comprehensive.
3. Unclear navigation that takes you the long way around to find any worth and value for you.
4. Busy and annoying graphics that may grab the eye but dull the mind because there are so many, and they keep jumping out at you while you are just trying to determine what this company can really bring you.
5. Irrelevant articles and stories that you have to wade through to discover the credentials of the company.
6. Redundant, closely similar information on different pages, taking time to read, but adding little to your comprehension.
7. Their vital pages are text only, with no choice of informative videos.

The site that wins the sale has these attributes:

1. Brief text and wording, and voluntary [only activated if I want to see it] video and graphics that amplifies their short text.
2. Clear, contrasting, easy to read colors and typefaces that display to the point comprehension in a glance.
3. Clear simple navigation to quickly display information that has worth and value for you.
4. Simple, easy-to-grasp graphics that amplifies the worth and value for you.
5. Relevant articles and stories that tell you that others have gained real value and worth from your offerings, through the succinct credentials of the company.
6. Important pages are videos, with amplifying crisp text.

Sites intended to enlarge sales and gain revenue should reconsider their construction when any of the above losing problems reside in them; in those cases, the attributes in the winning sites should be arranged in them, to get sales and obtain revenue.

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