How to Set Up a Website and Establish the Cost

December 12, 2009

Establish a cost, “What type of website and what is the cost to produce it?” There are three factors that will affect the cost of a website, the understanding of the creator, type of website, and the hosting company. All three of these factors will influence the cost of building a website.

The Capability of The Creator

Possessing the information to a build successful a website is the most important factor to keep the cost low. Understanding HTML, product knowledge, article writing, how the internet functions and the use of a word processor will help in reducing expenses and frustration. Understanding HTML or using a HTML editor will reduce the cost through the time saving benefits. There is a cost of time to learn a limited amount of HTML. HTML is used throughout the internet for the publication of information regarding a website to help create a presentable display. Product knowledge permits the natural flow of understanding to describe the products being marketed. Having a resource for answers to questions regarding product and website development

Choosing the type of website to set up

Do I want a website selling hard goods to sell and ship my own products? This involves inventory, shipping, receiving, a location to store the inventory, a merchant account, support and other cost that are part of this operation. Caution: With many internet companies encouraging this concept it is easy to jump right in and get involved without understanding the capital required. Unless you have experienced a retail environment the actual cost of set up may be higher than you expect.

Do I want a drop shipper to handle the product?

With this type of system a merchant account and shopping cart is set up and the customer pays the website owner for the product or service. The owner then pays the supplier who in turn ships the product. The supplier charges the account of the website owner the cost for the product plus shipping. The profit is the difference. Arrangements can also be made with suppliers to pay a percentage of the sale to the website owner for customer orders. In this manner a website owner becomes an affiliate of the supplier. A site such as this could have other monetization methods as well. Without the overhead of a hard goods website, a drop ship or affiliate website will cost far less.

Do I want an information website only?

The internet is known as the information highway, what can be more valuable than information? Any site developed today requires information in order to be found by the search engines. A picture of a product without content only provides the alternate text of the picture for the search engines to find. Without a clear word picture of a product it has limited visibility to the search engines. The search engines provide the connection to the customer. To a customer a picture is worth a thousand words but to a search engine a thousand words is the picture. Remember, website owners are working for the search engines and the search engines find us by the words in our website not the pictures. The words we write create a picture to the web crawlers as well as to the customers. The more precise the content the greater the understanding the customers and the web crawlers have of our content. Content brings contentment though connection. From the connection of the customer to the website monetization of an information website is unlimited. The cost of this type of site is minimal. The hosting fee can be next to nothing for this type of website. Find a hosting company that offers the most for the buck.

Setting up the right hosting package

When setting up a website the most important decision made that affect the cost of a successful website is in the hosting company that is chosen to display the website. Each hosting company will offer a different package. To save yourself as much money as possible identify your own needs. Free websites are available and are good for individuals that would like their own personal website. Google and Yahoo both offer free personal websites with learning tools. Look for the hosting company providing the most information to help you become successful and then stay successful.

Passion to set up my website

Passion combined with determination will be the driving force to the set up of any website. There must be passion for the concept for the website to turn into reality. If you feel you have the idea but do not have the passion explore the idea by searching the internet and other sources for information regarding the idea and ask questions. An interest with passion will develop the determination. We are all programmed to do what we did the day before. To develop passion spend more time searching and asking questions about your idea every day. It may even lead to something you are more passionate about. Just increase your time commitment and the passion along with understanding will accelerate.

Confucius once said, “Choose a job you love, and you will never have to work a day in your life.”

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